{"id":9611,"date":"2012-08-31T06:30:14","date_gmt":"2012-08-31T06:30:14","guid":{"rendered":"https:\/\/indiansportsnews.co.in\/?p=9611"},"modified":"2012-08-31T06:30:14","modified_gmt":"2012-08-31T06:30:14","slug":"pepsi-bring-indian-cricketer-mahendra-singh-dhoni-and-ranbir-kapoor-together-on-tv","status":"publish","type":"post","link":"https:\/\/indiansportsnews.co.in\/?p=9611","title":{"rendered":"Pepsi bring Indian cricketer Mahendra Singh Dhoni and Ranbir Kapoor together on TV"},"content":{"rendered":"

New Delhi<\/strong>: After celebrating the unorthodox and immensely popular face of modern cricket last year; Pepsi is all set to change the way the sport is viewed by millions of cricket crazy fans in India.<\/p>\n

Being one of the global sponsors of the ICC World Twenty20<\/a> 2012 Sri Lanka, Pepsi with its latest campaign aims to celebrate the nation\u2019s zeal for the sport and more so the format. The new commercial for the biggest Twenty20 cricket extravaganza brings Bollywood superstar, Ranbir Kapoor and skipper, Mahendra Singh Dhoni<\/a> together on-screen for the very first time.<\/p>\n

The campaign revolves around the passionate spirit of the young Indian Twenty20 cricket fans who enjoy watching the exciting format with the same irrepressible & unorthodox fervour reflected in the cricketers\u2019 game on-field.<\/p>\n

 <\/p>\n

A cricket fan himself, Ranbir shows the cricketers, including Dhoni, Virat Kohli<\/a> and Suresh Raina<\/a> the \u2018Na Tameez\u2019 the irreverent & zany side of T20 fans. <\/p>\n

From the pure technical form of the game, cricket today has become entertaining, glamourous & action packed\u2026 and the Twenty20 fans today are not just cricket fans, they are \u2018action fans\u2019 lapping up this high-adrenaline, roller-coaster format.<\/p>\n

 <\/p>\n

From unorthodox shots to bizarre field placing, Twenty20 is not played by the rules; it\u2019s a No holds barred form of the game… and when it comes to the action-loving fans it\u2019s a no-holds barred form of watching & celebrating the game. After all, Yeh T20 hai boss\u2026 na tameez se khela jaata hai\u2026 na tameez se dekha jaata hai! <\/p>\n

Speaking about the new campaign Homi Battiwalla, Senior Director \u2013 Marketing (Colas, Juices & Hydration), PepsiCo India said, \u201cPepsi is strongly associated with cricket in India and we are delighted to be one of the global sponsors of ICC World Twenty20 2012 Sri Lanka \u2013 the biggest international cricket tournament this year. Our Change the Game campaign last year celebrated everything unorthodox about the way the sport is played; this year, we take forward the same philosophy and extend it to the millions of cricket fans in our country. In true Pepsi style, the campaign is irreverent and the Indian cricket fans, led by Ranbir Kapoor show how they Change the Game off-field\u201d. <\/p>\n

Ranbir Kapoor said, \u201cCricket as a sport has evolved over the years and the Twenty20 format is a testimony of that – its short, exciting and more over it\u2019s changed the entertainment quotient associated with the sport. The latest Pepsi campaign reiterates that and brings forth the nation\u2019s love for the sport in a refreshing twist. I am really excited about the ad film as it gave me an opportunity to work with one of the most celebrated captains of the Indian Cricket team, MS Dhoni for the first time.\u201d <\/p>\n

Adding further, Indian skipper, MS Dhoni said, \u201cFast paced and thrilling in its format, Twenty20 Cricket has changed the game on-field. Last year with Pepsi, we celebrated the new and innovative sporting moves and this year we take forward the concept to its fans. Just like we enjoy playing the sport and forget about everything else, fans too love the exciting format and watch it with complete fanaticism. It was a great experience shooting the commercial with Ranbir Kapoor, our celebrated cricketers and more importantly the fans of the sport.\u201d <\/p>\n

The ad film opens with the shot of a bus taking the cricketers breaking down in a busy neighbourhood. Suddenly, Ranbir Kapoor appears from top of the bus and starts interacting with the cricketers. They are taken by surprise when other fans in the area also join Ranbir to demonstrate their fun response to the cricketers\u2019 playing format and some of their favourite shots. Witnessing the absolute craziness of the fans around, Dhoni finally asks Ranbir – \u201cyaar yeh kya tameez hai?\u201d to which the young actor responds in a quirky manner, \u2018Yeh T20 hai boss, na tameez se khela jaata hai and then he\u2019s joined by the fans who say, \u2018na tameez se dekha jaata hai\u2019. <\/p>\n

\u201cOur latest commercial for Pepsi focuses on the excitement and thrill with which the sport is viewed by millions of its fans in India and celebrates their passion in a never seen before manner. Just the way the Twenty20 format has bent the traditional rules; Indian cricket fans have bent the rules to watch the sport in their own irreverent style. Ranbir and Dhoni for the first time together is the added bonus and if I may add\u2026 their chemistry is sizzling\u201d added, Surjo Dutt, Executive Creative Director \u2013 JWT India. <\/p>\n

Pepsi will create a unique \u2018Na Tameez\u2019 experience for lucky Twenty20 cricket fans during the India matches. The brand is launching a contest for its fans on Facebook wherein they will be asked to answer two simple questions to be eligible to win passes for the ICC World Twenty20, scheduled to take place in Sri Lanka from September 18. 39 lucky winners will get a once in a lifetime opportunity to watch the India matches live. They will not watch the matches like regular ticket-holders but will get the best seats in the stadium in specially designed Pepsi dug-outs. <\/p>\n

The excitement continues on Pepsi\u2019s digital platforms by building around the hype, madness, unconventional incidents and crazy moments that are created off-field because of the action on-field, in a fun and quirky manner. Its initiatives on platforms such as Facebook, Twitter, Mobile etc are being launched with an aim to change the way the consumers watch, cheer and listen to the sport. In addition, Pepsi had also launched a first of its kind branded smart phone application in India.<\/p>\n

By Indian Sports News Network<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

New Delhi<\/strong>: After celebrating the unorthodox and immensely popular face of modern cricket last year; Pepsi is all set to change the way the sport is viewed by millions of cricket crazy fans in India.<\/p>\n

Being one of the global sponsors of the ICC World Twenty20<\/a> 2012 Sri Lanka, Pepsi with its latest campaign aims to celebrate the nation\u2019s zeal for the sport and more so the format. The new commercial for the biggest Twenty20 cricket extravaganza brings Bollywood superstar, Ranbir Kapoor and skipper, Mahendra Singh Dhoni<\/a> together on-screen for the very first time.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[51],"tags":[2602,622,810,542],"class_list":["post-9611","post","type-post","status-publish","format-standard","category-out-of-box","tag-icc-world-twenty20","tag-mahendra-singh-dhoni","tag-suresh-raina","tag-virat-kohli"],"yoast_head":"\nPepsi bring Indian cricketer Mahendra Singh Dhoni and Ranbir Kapoor together on TV - IndianSportsNews.com - Latest Updated Sports News & Sports Blogs of Cricket, Hockey, Golf, Football, Tennis & Other Sports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indiansportsnews.co.in\/?p=9611\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi bring Indian cricketer Mahendra Singh Dhoni and Ranbir Kapoor together on TV - IndianSportsNews.com - Latest Updated Sports News & Sports Blogs of Cricket, Hockey, Golf, Football, Tennis & Other Sports\" \/>\n<meta property=\"og:description\" content=\"New Delhi: After celebrating the unorthodox and immensely popular face of modern cricket last year; Pepsi is all set to change the way the sport is viewed by millions of cricket crazy fans in India. 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