{"id":31982,"date":"2017-01-13T09:55:36","date_gmt":"2017-01-13T09:55:36","guid":{"rendered":"https:\/\/indiansportsnews.co.in\/?p=31982"},"modified":"2017-01-13T09:55:36","modified_gmt":"2017-01-13T09:55:36","slug":"swiss-tennis-superstar-roger-federer-named-world-s-most-marketable-athlete-in-2016","status":"publish","type":"post","link":"https:\/\/indiansportsnews.co.in\/?p=31982","title":{"rendered":"Swiss tennis superstar Roger Federer named world&#8217;s most marketable athlete in 2016"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" alignleft size-full wp-image-31981\" src=\"https:\/\/indiansportsnews.co.in\/wp-content\/uploads\/2017\/01\/Roger-Federer-most-marketable-athlete.jpg\" alt=\"Roger Federer most marketable athlete\" width=\"520\" height=\"348\" style=\"margin-right: 8px; margin-bottom: 8px; float: left;\" srcset=\"https:\/\/indiansportsnews.co.in\/wp-content\/uploads\/2017\/01\/Roger-Federer-most-marketable-athlete.jpg 520w, https:\/\/indiansportsnews.co.in\/wp-content\/uploads\/2017\/01\/Roger-Federer-most-marketable-athlete-300x201.jpg 300w, https:\/\/indiansportsnews.co.in\/wp-content\/uploads\/2017\/01\/Roger-Federer-most-marketable-athlete-150x100.jpg 150w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/>Madrid: A study prepared by the London School of Marketing has revealed that Swiss tennis superstar Roger Federer was the world&#8217;s most marketable sports person in 2016.<\/p>\n<p>According to the study, published by the Association of Tennis Professionals (ATP) website on Thursday, the former World No.1, currently ranked 17th, earned nearly $60.7 million last year despite his &#8220;slow year in terms of success in his sport&#8221;.<\/p>\n<p>&#8220;His successful endorsement deals show that personal characteristics can also be an important part of long-lasting sponsorships,&#8221; the study said.<\/p>\n<p>Federer is listed ahead of American basketball player LeBron James ($53.8 million) and golf players Phil Mickelson ($50.2 million) and Tiger Woods ($44.8 million).<\/p>\n<p>Federer&#8217;s fellow tennis greats Novak Djokovic ($33.8 million) and Rafael Nadal ($31.8 million) are also listed in the top 10.<\/p>\n<p>The world&#8217;s top 10 marketable sportsmen:<br \/>1) Roger Federer (tennis)<br \/>2) LeBron James (basketball)<br \/>3) Phil Mickelson (golf)<br \/>4) Tiger Woods (golf)<br \/>5) Kevin Durant (basketball)<br \/>6) Rory Mcilroy (golf)<br \/>7) Novak Djokovic (tennis)<br \/>8) Cristiano Ronaldo (football)<br \/>9) Jordan Spieth (golf)<br \/>10) Rafael Nadal (tennis).<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" alignleft size-full wp-image-31981\" src=\"https:\/\/indiansportsnews.co.in\/wp-content\/uploads\/2017\/01\/Roger-Federer-most-marketable-athlete.jpg\" alt=\"Roger Federer most marketable athlete\" width=\"520\" height=\"348\" style=\"margin-right: 8px; margin-bottom: 8px; float: left;\" srcset=\"https:\/\/indiansportsnews.co.in\/wp-content\/uploads\/2017\/01\/Roger-Federer-most-marketable-athlete.jpg 520w, https:\/\/indiansportsnews.co.in\/wp-content\/uploads\/2017\/01\/Roger-Federer-most-marketable-athlete-300x201.jpg 300w, https:\/\/indiansportsnews.co.in\/wp-content\/uploads\/2017\/01\/Roger-Federer-most-marketable-athlete-150x100.jpg 150w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/>Madrid: A study prepared by the London School of Marketing has revealed that Swiss tennis superstar Roger Federer was the world&#8217;s most marketable sports person in 2016.<\/p>\n<p>According to the study, published by the Association of Tennis Professionals (ATP) website on Thursday, the former World No.1, currently ranked 17th, earned nearly $60.7 million last year despite his &#8220;slow year in terms of success in his sport&#8221;.<\/p>\n<p>&#8220;His successful endorsement deals show that personal characteristics can also be an important part of long-lasting sponsorships,&#8221; the study said.<\/p>\n","protected":false},"author":1,"featured_media":31981,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[50],"tags":[466,3215,20458,472,234,1487],"class_list":["post-31982","post","type-post","status-publish","format-standard","has-post-thumbnail","category-isn-front-stories","tag-indian-sports-news","tag-lebron-james","tag-london-school-of-marketing","tag-phil-mickelson","tag-roger-federer","tag-tiger-woods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swiss tennis superstar Roger Federer named world&#039;s most marketable athlete in 2016 - IndianSportsNews.com - Latest Updated Sports News &amp; Sports Blogs of Cricket, Hockey, Golf, Football, Tennis &amp; Other Sports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indiansportsnews.co.in\/?p=31982\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss tennis superstar Roger Federer named world&#039;s most marketable athlete in 2016 - IndianSportsNews.com - Latest Updated Sports News &amp; 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According to the study, published by the Association of Tennis Professionals (ATP) website on Thursday, the former World No.1, currently ranked 17th, earned nearly $60.7 million last year despite his &quot;slow year in terms of success in his sport&quot;. &quot;His successful endorsement deals show that personal characteristics can also be an important part of long-lasting sponsorships,&quot; the study said.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indiansportsnews.co.in\/?p=31982\" \/>\n<meta property=\"og:site_name\" content=\"IndianSportsNews.com - Latest Updated Sports News &amp; Sports Blogs of Cricket, Hockey, Golf, Football, Tennis &amp; Other Sports\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-13T09:55:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/indiansportsnews.co.in\/wp-content\/uploads\/2017\/01\/Roger-Federer-most-marketable-athlete.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=31982#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=31982\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/indiansportsnews.co.in\\\/#\\\/schema\\\/person\\\/b8f51f3c66686ab3518464e9b8368646\"},\"headline\":\"Swiss tennis superstar Roger Federer named world&#8217;s most marketable athlete in 2016\",\"datePublished\":\"2017-01-13T09:55:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=31982\"},\"wordCount\":172,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=31982#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/indiansportsnews.co.in\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/Roger-Federer-most-marketable-athlete.jpg\",\"keywords\":[\"Indian Sports News\",\"Lebron James\",\"London School of Marketing\",\"Phil Mickelson\",\"Roger Federer\",\"Tiger Woods\"],\"articleSection\":[\"ISN Front Stories\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=31982#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=31982\",\"url\":\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=31982\",\"name\":\"Swiss tennis superstar Roger Federer named world's most marketable athlete in 2016 - IndianSportsNews.com - Latest Updated Sports News &amp; 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