{"id":20615,"date":"2014-11-17T09:35:05","date_gmt":"2014-11-17T09:35:05","guid":{"rendered":"https:\/\/indiansportsnews.co.in\/?p=20615"},"modified":"2014-11-17T09:35:05","modified_gmt":"2014-11-17T09:35:05","slug":"sony-six-set-to-redefine-tennis-viewership-in-india-with-champions-tennis-league-s-ctl-novel-format","status":"publish","type":"post","link":"https:\/\/indiansportsnews.co.in\/?p=20615","title":{"rendered":"SONY SIX set to redefine tennis viewership in India with Champions Tennis League\u2019s (CTL) novel format"},"content":{"rendered":"<p>New Delhi: SONY SIX, India\u2019s premier sports and entertainment channel has acquired the broadcasting rights for Champions Tennis League, a pan-India city-based tennis championship league set to take place from November 17 to November 26, 2014.<\/p>\n<p>The television-friendly format of CTL lends itself to the taste and sensibilities of the Indian audience, who have been generally seen to enjoy watching fast-paced sports like the T20 cricket. The \u2018each set is a match\u2019 structure is already being talked about amongst national and international tennis fraternities alike. Also renowned names like Mark Woodforde, Louise Pleming, Luke Jensen and Prakash Amritraj will be seen keeping the viewers engaged with their quick witted and insightful commentary on the game. Apart from the pacey and competitive tennis, the tournament will feature after-match parties, fashion shows and interactions with the fans on the rest days; thereby acting as a \u2018carnival of tennis\u2019 for both tennis fans and the general match-goers.<\/p>\n<p>Commenting on the development, Mr. Prasana Krishnan, Business Head, SONY SIX said, \u201cThe format for CTL is tailor made for television. The short and exciting structure of the matches will ensure that audiences are entertained and engaged throughout the course of the tournament. Also, with the entry of CTL, the viewership for tennis in our country should finally extend beyond the Grand Slams and select ATP and WTA tournaments.\u201d<\/p>\n<p>With CTL, SONY SIX will further add to its exciting mix of entertainment-based sports programming led by global phenomena such as the NBA, the FIFA, the Pepsi IPL and the Ultimate Fighting Championship among others. The inaugural CTL not only boasts of a first-of-its kind format but will also be the first international tennis tournament to be held in cities like Pune and Chandigarh, which have traditionally not been the bastions for the sport in the country.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: SONY SIX, India\u2019s premier sports and entertainment channel has acquired the broadcasting rights for Champions Tennis League, a pan-India city-based tennis championship league set to take place from November 17 to November 26, 2014. The television-friendly format of CTL lends itself to the taste and sensibilities of the Indian audience, who have been [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-20615","post","type-post","status-publish","format-standard","category-out-of-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SONY SIX set to redefine tennis viewership in India with Champions Tennis League\u2019s (CTL) novel format - IndianSportsNews.com - Latest Updated Sports News &amp; Sports Blogs of Cricket, Hockey, Golf, Football, Tennis &amp; Other Sports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indiansportsnews.co.in\/?p=20615\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SONY SIX set to redefine tennis viewership in India with Champions Tennis League\u2019s (CTL) novel format - IndianSportsNews.com - Latest Updated Sports News &amp; Sports Blogs of Cricket, Hockey, Golf, Football, Tennis &amp; Other Sports\" \/>\n<meta property=\"og:description\" content=\"New Delhi: SONY SIX, India\u2019s premier sports and entertainment channel has acquired the broadcasting rights for Champions Tennis League, a pan-India city-based tennis championship league set to take place from November 17 to November 26, 2014. The television-friendly format of CTL lends itself to the taste and sensibilities of the Indian audience, who have been [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indiansportsnews.co.in\/?p=20615\" \/>\n<meta property=\"og:site_name\" content=\"IndianSportsNews.com - Latest Updated Sports News &amp; Sports Blogs of Cricket, Hockey, Golf, Football, Tennis &amp; Other Sports\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-17T09:35:05+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=20615#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=20615\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/indiansportsnews.co.in\\\/#\\\/schema\\\/person\\\/b8f51f3c66686ab3518464e9b8368646\"},\"headline\":\"SONY SIX set to redefine tennis viewership in India with Champions Tennis League\u2019s (CTL) novel format\",\"datePublished\":\"2014-11-17T09:35:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=20615\"},\"wordCount\":315,\"commentCount\":0,\"articleSection\":[\"Out of Box\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=20615#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=20615\",\"url\":\"https:\\\/\\\/indiansportsnews.co.in\\\/?p=20615\",\"name\":\"SONY SIX set to redefine tennis viewership in India with Champions Tennis League\u2019s (CTL) novel format - IndianSportsNews.com - Latest Updated Sports News &amp; 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