Singapore: Officials today announced Oakley, Inc. has entered into a two-year partnership to serve as the Official Eyewear and Footwear Sponsor of the Asian Tour.<\/p>\n
One of the world\u2019s most coveted brands in performance technology and style, Oakley will enjoy exclusivity in both product categories during its association with the Asian Tour, the official sanctioning body for professional golf in the region. This elite standing will be effective immediately and will extend to the end of 2015.<\/p>\n
Tim Scott-Branagan, Director of Business & Brand Development, Oakley Asia Pacific, said: \u201cOn behalf of Oakley, we are pleased to formalise a two-year partnership with the Asian Tour as its Official Eyewear and Footwear Sponsor.<\/p>\n
\u201cWe believe our association with the region\u2019s premier Tour will deliver great value and benefits to Oakley as we seek to further establish our brand in Asia, especially in key markets such as Indonesia, Korea, Philippines and Thailand.<\/p>\n
\u201cThe Asian Tour sanctions and stages a number of world-class tournaments across the region annually which will give us the opportunity to activate various on-ground programmes for our loyal and new Oakley customers to enjoy our leading-edge products.<\/p>\n
\u201cWith professional golf growing immensely in Asia thanks largely to the influence of the Asian Tour, we hope to be very much involved with this exciting development in the years to come.\u201d<\/p>\n
Asian Tour Chairman Kyi Hla Han said the new partnership with Oakley was the perfect start to 2014, noting the sponsorship investment from the United States-based company was another endorsement of the Tour\u2019s commercial strength and value.<\/p>\n
Han said: \u201cWe are truly excited to begin the New Year with a new partnership with Oakley. Its pioneering technologies in eyewear and footwear are renowned all over the world, and we look forward to a very successful and fruitful association with the company.<\/p>\n
\u201cIt is fantastic that the Asian Tour continues to partner with market leaders such as Oakley as it reinforces the value of our brand and this is also a great recognition of our highly talented players who continue to perform at a very high level.\u201d<\/p>\n
Oakley manufactures and distributes sport performance sunglasses, prescription lenses and frames, goggles, apparel, footwear and accessories. The essence of the brand is communicated through countless professional and amateur athletes, including golfers on the Asian Tour, who depend on Oakley products to provide them with the very best while they redefine what is physically possible.<\/p>\n","protected":false},"excerpt":{"rendered":"
Singapore: Officials today announced Oakley, Inc. has entered into a two-year partnership to serve as the Official Eyewear and Footwear Sponsor of the Asian Tour.<\/p>\n
One of the world\u2019s most coveted brands in performance technology and style, Oakley will enjoy exclusivity in both product categories during its association with the Asian Tour, the official sanctioning body for professional golf in the region. This elite standing will be effective immediately and will extend to the end of 2015.<\/p>\n
Tim Scott-Branagan, Director of Business & Brand Development, Oakley Asia Pacific, said: \u201cOn behalf of Oakley, we are pleased to formalise a two-year partnership with the Asian Tour as its Official Eyewear and Footwear Sponsor.<\/p>\n
\u201cWe believe our association with the region\u2019s premier Tour will deliver great value and benefits to Oakley as we seek to further establish our brand in Asia, especially in key markets such as Indonesia, Korea, Philippines and Thailand.<\/p>\n
\u201cThe Asian Tour sanctions and stages a number of world-class tournaments across the region annually which will give us the opportunity to activate various on-ground programmes for our loyal and new Oakley customers to enjoy our leading-edge products.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-19524","post","type-post","status-publish","format-standard","category-out-of-box"],"yoast_head":"\n