New Delhi: Kwality Limited, India\u2019s premier Dairy Foods Company, today joined hands with star cricketer Virendra Sehwag\u2019s academy to launch Dairy Best Junior Pitch 2014, a cricket league for Under-14 players. The league was inaugurated by Virendra Sehwag and Sidhant Gupta, Director of Kwality Limited.<\/p>\n
An initiative of Sehwag Cricket Academy and Kwality Limited, the league is for children below the age of 14 years. It is aimed towards providing an opportunity for young cricketers to wield their cricketing skills and nurture their sportsmanship.<\/p>\n
Speaking on the collaboration with Sehwag Cricket Academy, Mr. Sidhant Gupta, Director of Kwality Limited said, \u201cFor a company which has always believed in manufacturing and delivering quality dairy products, the association is part of our constant endeavour to create awareness about holistic well being of human being. Cricket being a religion in our country is being followed by every individual especially children which makes this league as the best opportunity for Kwality Limited to promote its philosophy of \u2018Jug Jug Jiyo\u2019 which means \u2018Blessing to live long\u2019. We are extremely excited and happy to be a part of the Dairy Best Junior Pitch 2014 in reaching out to young budding players and promote healthy eating habits.\u201d<\/p>\n
Commenting on the sidelines of the inauguration, Virender Sehwag said, \u201cThere is vast unseen cricketing talent in our country which needs to be recognized at right time with right approach. And it increases our confidence when we see responsible organizations like Kwality Limited coming forward and supporting such initiatives of exploring and nurturing young talent at grassroots level of society. Dairy Best Junior Pitch 2014 will provide a platform to all young aspiring cricketers to showcase their cricketing skills and get recognition.\u201d<\/p>\n
A total of 24 teams (divided into 4 groups) will contest for the coveted league title with the inaugural match on 05 April 2014. All league matches will be of 20 overs which will be played on weekends i.e. Saturday and Sunday. Vikaspuri Cricket Centre; SS Khalsa School, Lajpat Nagar; Sehwag International School, Jhajjar and Laxmi Public School, Karkardooma will play host to the league matches. The final match will be played on 11 May 2014 at Sehwag International School, Jhajjar.<\/p>\n","protected":false},"excerpt":{"rendered":"
New Delhi: Kwality Limited, India\u2019s premier Dairy Foods Company, today joined hands with star cricketer Virendra Sehwag\u2019s academy to launch Dairy Best Junior Pitch 2014, a cricket league for Under-14 players. The league was inaugurated by Virendra Sehwag and Sidhant Gupta, Director of Kwality Limited.<\/p>\n
An initiative of Sehwag Cricket Academy and Kwality Limited, the league is for children below the age of 14 years. It is aimed towards providing an opportunity for young cricketers to wield their cricketing skills and nurture their sportsmanship.<\/p>\n
Speaking on the collaboration with Sehwag Cricket Academy, Mr. Sidhant Gupta, Director of Kwality Limited said, \u201cFor a company which has always believed in manufacturing and delivering quality dairy products, the association is part of our constant endeavour to create awareness about holistic well being of human being. Cricket being a religion in our country is being followed by every individual especially children which makes this league as the best opportunity for Kwality Limited to promote its philosophy of \u2018Jug Jug Jiyo\u2019 which means \u2018Blessing to live long\u2019. We are extremely excited and happy to be a part of the Dairy Best Junior Pitch 2014 in reaching out to young budding players and promote healthy eating habits.\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-19319","post","type-post","status-publish","format-standard","category-out-of-box"],"yoast_head":"\n