New Delhi: VivaKi Exchange, a division of TLG India Private Limited, a leading name in the world of media and communications, has clinched the media mandate for Indian Badminton League (IBL) following a hard fought multi-agency pitch. The $1-million IBL, which is the richest badminton tournament in the world, is a joint venture of Badminton Association of India (BAI) and Sporty Solutionz (P) Ltd, who are the commercial partner.<\/p>\n
The path-breaking IBL will offer VivaKi not just traditional media but transcend into social and newer forms of digital media. The account is estimated to be worth around Rs25-crore in the inaugural year.\n<\/p>\n
Hailing this association, BAI President and MP, Dr Akhilesh Das Gupta said, \u201cThe Indian Badminton League aims to bring long-term benefits for the players and will usher in a new era in the sport. We welcome VivaKi on board and hope this association will take badminton to new heights.\u201d<\/p>\n
Sporty Solutionz CEO Ashish Chadha said, \u201cThe world\u2019s biggest badminton league demands the maturity, size and depth for national and international launch and VivaKi posses the requisite skill sets. We are extremely pleased with the vibrant approach and enthusiasm of the entire VivaKi team.\u201d<\/p>\n
VivaKi Exchange CEO Mona Jain said, \u201cOf late, sports category has seen a massive upward swing, largely due to plethora of sports channels and coupled with Indian accolades internationally.<\/p>\n
Badminton is undoubtedly the fastest-growing sport in the world and enjoys a massive following in India after Saina Nehwal\u2019s exploits in the 2012 London Olympics. I am sure IBL will be seen as a viable destination for large spending advertisers, who want to maximise their spend on media through sports this year.\u201d<\/p>\n
Tarun Nigam, VivaKi Exchange COO said, \u201cWorking on sports leagues is the most challenging part. We are thrilled on this appointment and with our bandwidth we will build IBL as the most lucrative sports property in India.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
New Delhi: VivaKi Exchange, a division of TLG India Private Limited, a leading name in the world of media and communications, has clinched the media mandate for Indian Badminton League (IBL) following a hard fought multi-agency pitch. The $1-million IBL, which is the richest badminton tournament in the world, is a joint venture of Badminton Association of India (BAI) and Sporty Solutionz (P) Ltd, who are the commercial partner.<\/p>\n
The path-breaking IBL will offer VivaKi not just traditional media but transcend into social and newer forms of digital media. The account is estimated to be worth around Rs25-crore in the inaugural year.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-15434","post","type-post","status-publish","format-standard","category-out-of-box"],"yoast_head":"\n